In every era, the Frescobaldi have succeeded in adapting, meeting and anticipating changing conditions brought by history, and succeeding in marrying experience to innovation. For over 700 years and 30 generations, commitment to agriculture and to viticulture has always figured prominently among the activities of the Frescobaldi family. In particular, from the end of the last millennium, the Frescobaldis have become leading figures in the quality development of viticulture throughout the world, assuming the role of the most prestigious wine producer in Tuscany. Members of the new generation are taking over the heritage of their predecessors. Lamberto, Tiziana, Diana Frescobaldi e Stefano Benini are the cadre that have assumed the centuries-old family experience in order to guide the company toward new challenges. For the past has a future. In 2000 Marchesi de’ Frescobaldi invested for the first time outside Tuscany by acquiring a majority stake in Conti Attems, the historic winery in the Collio. Attems comprises some 75 hectares, of which 49 are in estate vineyards. The Collio is one of Italy’s finest production areas for ultra-premium white wines. The Attems family, represented by Virginia Attems, continues as partner.