Today Marchesi di Barolo remains a family business. Since 2006, it has been under the direction of the family of Ernesto Abbona which, with more than 60% of the shares, has a majority control. This has permitted an increase in productivity and refocusing of commercial strategy which is the reason behind the growth of the buisness in recent years. The operating principle behind the business is a firm conviction of and commitment to the indisputable quality of the wines produced in this region, as characterized by a number of indigenous vines of great prestige. In fact, the composition of the soil in the lower regions of Piedmont is quite unique. Comprised of marine deposits once covered by water and shifted about through successive geologic events, the hills of the Langhe display a quite irregular shape and profile, and vary greatly in soil composition: older formations are characterized by compact earth with a high content of clay and chalk while those of more recent origin are generally looser and richer in quartzite sand and lime. To this ample diversity of soil types, and the particular sub-Alpine micro- climate associated with it, the unique -- one might even say historic -- contribution of human experience has resulted in the correlation of a specific type of grapevine with each specific area of the region, thereby translating this special synthesis of place, climate and culture into the apex of quality and elegance. Thus, the choice of Marchesi di Barolo has been and will increasingly be the faithful interpretation of the diversity of place and of the indigenous vines, while rigoursly maintaing the typicity of its products. Marchesi di Barolo can be considered a medium-sized winery: it controls approximately 110 hectares of vineyards from which it produces approximately 1,500,000 bottles of wine. The winery produces Barolo, Barbaresco, Nebbiolo d’Alba, Barbera d’Alba, Dolcetto d’Alba, Roero Arneis, Gavi, Moscato d’Asti e Brachetto d’Acqui.