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Fundi Wine
The entire South African wine
industry has worked together
with Wines of South Africa
(WOSA) to create an
innovative top quality wine
brand, and ensure that 100%
of the proceeds from the sale
of this wine will be used to
train more than 2 000
previously disadvantaged
people as wine stewards by
2010.
To achieve this goal, the wine
industry needs to raise R4,5
million and thus Project
Laduma was born (laduma is
the Zulu word for a goal
scored in soccer). The project
is being managed through a
Section 21 company and
every measure is being taken
to ensure transparency and
accountability.
This new brand is called Fundi
(pronounced foon-dee) which
is derived from the isiZulu
word umfundi which
means ‘learner’ and in South
Africa refers to an expert or
learned person. The whole
industry was invited to submit
wine samples and the six
winners were selected blind
by the members of the Cape
Winemakers Guild. Suppliers
to the industry have
sponsored or subsidised
everything from dry goods to
legal work, bottling and
publicity.
The result is a fabulous
premium red wine, selling at a
great price while generating a
significant contribution to the
training with every bottle sold.
A total of 17 500 six-bottle
cases need to be sold to raise
the needed funds. Training
kicked off in early July in the
winelands and will continue
countrywide until the end of
May 2010.
Let’s raise our glasses and
contribute to a lasting legacy
of hope! |
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large choice
fair prices
capable counterpart
Germany free shipping from 99 €, below only 4.95 € for shipping
European Union free shipping from 150 €, below only 9.90 € for shipping
3% Discount for Cash and Carry in Frankfurt/M

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